Facilitating Status-Quo-Busting Discovery

PROGRAM DESCRIPTION

Join Sales Assembly and Jen Allen-Knuth, Founder of DemandJen, for Facilitating Status-Quo-Busting Discovery, part of the Complex Selling certification.

This program focuses on how to lead more effective discovery conversations by moving beyond surface-level questions and guiding buyers toward a clearer understanding of their business challenges. Participants will explore how to approach discovery with a stronger point of view, connect conversations to executive priorities, and uncover the risks of maintaining the status quo.

Designed for revenue teams working complex deals, this session helps participants run more strategic, insight-driven conversations that build trust, surface real urgency, and increase the likelihood of advancing opportunities.

GENERAL PROGRAM INFO

New for 2026: This program has been developed by one of our Executives-in-Residence (in collaboration with Sales Assembly), meaning new content and takeaways. Even if you’ve completed this program in past years, if you decide to take this program again in 2026 you’ll gain fresh insights and strategies.

The content of this, and all of our programs, is designed around specific elements, frameworks and strategies needed to build proficiency within the skill.

To earn your certification for this skill, you must complete all required live programs and fulfill participation requirements (you must be live on the zoom for at least 40 minutes). Programs can be completed in any order and at your own pace, offering flexibility to fit your schedule.

ADDITIONAL INFO TO KNOW

This program is open to all employees of Sales Assembly member companies. You must be logged into your Sales Assembly account to RSVP for this program. If you need help logging in or need help setting up your account, please email support@salesassembly.com.

All registrants of this program comply with our Terms and Conditions.